While at the moment heâs making major headway in the world of television thanks to the likes of The Blacklist, State of Affairs and Fix-It Men, no one should forget that director Joe Carnahan lives and breathes the world of movies, and the journey of his latest, Stretch, has been a doozey. Originally slated to hit theaters back in March, according to various reports that came out in February, the film was put into an indefinite limbo after Universal realized it would require $20 million to market the $5 million picture. Since then, Carnahan has stated the film was always meant to be a proof-of-concept to the idea that thereâs more than one way to make and release a film, and in that spirit, the directorâs taken to Twitter to unveil the first official images:
Itâs gone now, but one other photo that was released in this sudden mad marketing dash featured star Patrick Wilson sitting in the street with a cigarette after being seemingly defeated. However, while that may be gone, thereâs some cool stuff in these three photos, specifically the one that features Wilson in a graffiti stained limo with the word âcockâ written in green.
Itâs becoming very clear very fast that this film has most in common with Carnahanâs highly underrated Smokinâ Aces, a film that, with time, actually turns into a highly enjoyable re-watch. If thatâs the tone we can expect from Stretch, then weâre totally on board for this drug-induced thrill ride of a motion picture.
Carnahan has promised more material will come throughout the day on the Stretch twitter account which you can follow @StretchTheMovie. Hopefully one of those pieces of material will be a trailer or release date.
What do you think of the first look at Joe Carnahanâs Stretch? Let us know in the comments below.
If I had any idea wtf it was about I might be more interested. As it stands, having never heard of this movie until I read this article, the most I know about it is that it involved drugs and cussing. Maybe this proof of concept regarding non-traditional marketing is a failure. Most people don’t bother spending movie theater prices on movies they’ve never heard of.
@dan I probably wouldn’t have phrased it like that; but I 100% agree.