Kyle Killen (Awake; Lone Star) knows more about ratings than he cares to, and he’s going to break it down for you starting with who, what, when, where, or IF watching matters. Dissecting Nielsen, DVRs, live viewing, social media, and streaming, he’ll answer questions like: What’s a share? How everyone you know can be talking, tweeting and watching a show, but it still gets canceled? And why do ratings equal cancellation on one network but a hit on another?
Following his 15 minute presentation, Killen sits down with top critics Alan Sepinwall (Hitfix), Matthew Zoller Seitz (Vulture), Todd Vanderwerff (A.V. Club), and Tara Ariano (Previously.tv) to discuss TV’s growth in the past decade, where its going, and their contributions to a show’s fate.
Interesting talk, but the speaker forgot about the part about people getting tired of paying for shows they don’t watch (it’s not just streaming). Also, people won’t be paying a premium for “curation”; that just sounds like an excuse to keep the incumbent gatekeepers around. People will use word-of-mouth, even social media (not necessarily Facebook or Twitter) to find out what’s good, and what reflects a person’s interest. I certainly don’t want to live in a world where TV is run by AV Club editors.
Right, but those people (via social media) also function as curators.
That was a superb podcast.
Nielsen can do what you hear–marry not only advanced demos such as education, income, and ethnicity but other qualitative data such as what you buy, websites you visit, movies you see, what you like. All of that is done by Nielsen…you just don’t see it in the press. It’s targeting demos.
Would it be possible to get the slides posted?
Unfortunately not, Kyle; thanks for asking though. I asked Kyle if he’d send them over, and he thought the audio was enough. At SOME point, the video from this panel will be posted by ATX, so you’ll be able to see them there, I imagine. Sorry!