Now that we know which theaters will be playing the $6 million, Kickstarted Veronica Mars film, those outside the viewing area have been wondering when they’ll get to see their favorite private detective on screen again.
And now we know that, too: Warner Brothers will simultaneously release the movie in theaters and on Video on Demand on March 14th. The VOD release will include Amazon and iTunes as well as participating cable and satellite providers. This strategy will mark the first time any major studio has attempted a simultaneous day and date release via both theatrical and VOD platforms.
While attempts have been made in the past to close on the gap on theatrical and home video release — we all remember the Universal/Tower Heist snafu, or some of us do anyway — there’s a reason a day and date release model can work here. Like it or not, Veronica Mars is a cult property. A powerful and beloved cult property, but cult property none the less. It is that status, that ability to fly under the radar, much like Veronica herself, that may allow Warner Brothers to pull off this rather bold strategy.
Now all of that’s well and good, but what really matters is come March 14th, all of us are going to get to see the Veronica Mars movie we’ve been waiting for, and we’re going to get to do it at the same time. Who’s cuddling up with an expensive long-range camera lens? I know I am.
Will you be watching on March 14th? Will it be in a theater or on VOD? Let us know in the comments below.
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Love that it’s going to VOD, cuz that means there’s a better chance we’ll get it up here in Canuck-ville. As it is, I’m going to be going down to Washington state to see it in the theatre.
I hate going to theaters and just don’t have the time or patience so I love the idea of same day release VOD. I just wonder how much it is going to cost? Same as a movie ticket or same price as a Blue-Ray/DVD?
I would LOVE to see it in theatres… if the closest ones weren’t a 4 hour drive to NYC 🙁
Guess I’ll see if I can grab it from Amazon or something.
That’s neat and all, but for a movie WB supposedly loves and with which they are supposedly very pleased, they sure are still making too many “this is a limited release movie” decisions… releasing a list of theatres instead of just releasing it like a release, now this…
…but I plan on seeing it in a theatre anyway, so no big deal on my end.
I will be there opening weekend to see the movie! I will be getting a digital copy that weekend too, but there is something special about seeing it in a theatre full of other fans.
I’ve got tickets to the pre-release on 3/13! So excited!