Jonah Keri deploys momentum with Ramona Shelburne (ESPN writer and co-host of “Beadle & Shelburne” on ESPN Radio and the TMI podcast) about Kevin Durant going to Golden State; athletes breaking their own news; the effects of the NBA raising the salary cap; the NBA’s attempt to build national fandom; the economics of small market teams; the team culture of the Spurs, Thunder, Bucks, and Warriors; trying to manufacture fun; LeBron; and Ramona’s writerly Life Tip.

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