It’s not uncommon for actors who play comic book characters to don their superhero outfits and make surprise appearances at hospitals to lift the spirits of sick children (it really puts the “super” in superhero, doesn’t it?). Even though the film isn’t set to debut until July, our upcoming Spider-Man: Homecoming star, for example, Tom Holland has already donned the web slinger’s suit to visit patients and has documented the smiles as a result of the impromptu spidey session. But actors aren’t the only ones who take time out of their schedule to squeeze into super suits.
Perhaps more common are the ordinary men and women who take it upon themselves to do a good deed and do right by their fictional counterpart. One such everyday hero is a man by the name of Roger Corcoran, who has spent over 30 years cleaning windows at the Mayo Clinic in Minnesota. In 2013, he was approached by a team from Child Life Services to put together a superhero celebration, where pediatric patients were gathered to watch as Corcoran dressed as Spider-Man wielded a rubber squeegee instead of a web.
Since then, a touching healthcare advertisement has been created that’s really stuck with us. Aired in Australia in collaboration with Philips and the Ogilvy & Mather London marketing agency, this ad came to fruition after being directly inspired by the generous actions of Corcoran.
The video is a  heartwarming look into the life of a normal guy who hung his Spider-Man outfit out to dry, before making a mad dash out into the busy streets. His day took a series of ups and downs (where he stopped to do good deeds, as a hero does) en route to wash the windows of a hospital where a child wearing a gown approaches to watch. He reaches up to touch the glass and stares up in awe.What’s that? No, I just got some of that cleaning solution in my eye, that’s all.
What do you think of the video? Let us know in the comments below!
Image: Philips via Adverge.Ge
