If you’re dating a vegetarian, this could be a relationship killer. Burger King has announced they’re releasing a grilled burger-scented fragrance. The scent is called Flame-Grilled and it’s going to be sold only in Japan starting April 1st.

It sounds like an April Fool’s joke but no, the first of April is actually designated Whopper Day. So, you see? A cologne that smells like a burger all makes perfect sense. The burger fragrance costs 5000 Yen, the equivalent of $41 US dollars. It may sound like quite a bit but for this one-day only promotion you also get a free Whopper with your purchase. It’s hard to say no to smelling like a burger when you’re eating a burger.

Let’s not forget, back in 2008 Burger King went through with a similar stunt and sold a men’s body spray called Flame, “the scent of seduction with a hint of flame-broiled meat.” Back then it was only $3.99, talk about inflation.

Only 1000 of these limited edition bottles of flaming beef scent will be available, so carnivores have to act fast. Who knows, in the end this could all be an elaborate April Fool’s joke for cologne enthusiasts and vegans.