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Scarecrow Triumphant: The New Chipotle Game App Commercial

This short, courtesy of animation house Moonbot Studios, has the internet abuzz with unabashed brand loyalty to Chipotle. The burrito slingers put out the video, about a humble scarecrow battling bigwig corporate food distributors in hopes of creating something more sustainable,  as a companion/trailer to an app you can play. In addition to listening to Fiona Apple re-appropriate a famous Willy Wonka tune, you can battle the dastardly Crow Foods and take down their monopoly on the food industry. Just make sure to not get salsa on your phone.

Download the app here, and look for the single next week on iTunes.

Did playing this game make you think twice about where your food comes from? What’s in your ideal burrito? Where do you stand on refried beans? Leave a quemment below or let’s hash it out on Twitter! And as always, especially in this case, enjoy your burrito!

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  1. Toby says:

    It’s truly amazing, that it only takes about 3 seconds for some “inteligent” A-hole to make the broad-stroke generalization that everyone without an iphone is stupid. Ironically, it only takes 2 seconds to realize what a thoughtless baboon he is, to make such a statement.

  2. Filthworks says:

    Isn’t chipotle owned by McDonolds who might just be the largest fast food chain in the world?

    It’s amazing animation though!

    • jim says:

      Mcdonald’s did own a part of chipotle, but the founder of chip was not comfortable with it and bought them out a few years ago. McDonald’s now has no connection to Chiptle.

  3. jim says:

    Android doesn’t exist without the iphone just like windows could not exist without the Mac.

  4. Will says:

    Can’t tell if misspelled intelligent as a joke or is just really that ironic of a human being…. Luckily abbreviating shake my head let that comment turd reach us even faster. bravo sir, bravo.

  5. tony says:

    uh yea epic fail that only inteligent people get to play it SMH

  6. CJ says:

    A brilliant idea that’s an epic fail when said App is only available for Apple Cult Consumers (especially when most of the World is using Android) …

  7. chickenwing says:

    We need to stop these corporate companies that want to feed us poison. We need to stop MONSANTO!!

    Please watch the link below and help the March AGAINST Monsanto.

  8. Rich says:

    Enjoy your burrito…..