Normally, I hate video game trailers that lack gameplay footage. It always feels like a bait and switch. Occasionally, and this is one of those occasions, I don’t care. If you couldn’t tell by the fifth second, this is an advertisement for Saints Row: The Third. And if you couldn’t tell by the twentieth second, it’s made by Tim and Eric.

The ad is an episode of the in-game reality show Professor Genki’s Super Ethical Reality Climax. Apparently this is not in canon, but who cares?! This video is SAAACK! Praise Genki.

Don’t be a dummy. Follow Matthew.