[youtube http://www.youtube.com/watch?v=THhRSJC5FX8]

This clever college video is recruiting for Monsters University. If you like what you see, you can enroll now. No, really, you can sign up for monster college courses. The Monsters University website is now accepting new students.

The world-building that Disney and Pixar are doing on this one is pretty spectacular. When the marketing feels more like an extension of the movie, you’re doing something right.