Photo: Robyn Von Swank
https://twitter.com/vonswank

We should not allow our own The K Ohle podcast host Kurt Braunohler’s epic stunt to go by without comment, especially since it’s the toast of Reddit and the Huffington Post and is just flat out brilliant. Back in January and February, Kurt raised $6,820 for a Kickstarter project called “Kurt Braunohler’s Cloud Project,” and it was described perfectly in its very first sentence:

“I’m asking you to donate money so that I can hire a man in a plane to write stupid things with clouds in the sky.”

And that’s what he recently did. He explained why he wanted to hire a skywriter to write funny things thusly:

“I think we can all agree that life is pretty bleak place to be a lot of the time. Often you might even think, ‘Who thought this was a good idea to begin with!?’ (God – what a jerk.) But I think that if there’s a way we can, just for a fleeting moment, give strangers an unexpected gift of absurdity, then I think we can make the world a slightly better place.”

So, that’s how the skies over Los Angeles briefly sported the words “HOW DO I LAND?” On his Tumblr, Kurt wrote: “HOW DO I LAND?! Here’s a comp of the actual letters from the Cloud Project! The actual day had a very high winds, and the letters appeared and disappeared quite quickly. But if you watched the sky for 20 minutes you could probably piece it together. BUT STILL WE DID IT!!! Thanks to everyone who contributed!”

And from Andy Wood, this Vine:

Pretty epic.