Just last week, the world was overcome by one of the greatest mysteries of the modern generation: What does the “B” stand for? The “B” in question, of course, was that at the end of world renowned pancake emporium IHOP’s announced new moniker, IHOB. The 60-year-old franchise hit Twitter on June 5 with the revelation that it would be replacing the final letter in its nominal acronym, leading flapjack junkies the world over to wonder which of the English language’s countless array of B-named treats would be replacing their beloved breakfast pastry as IHOP’s go-to menu item.
Everyone’s default theory was that the “B” didn’t stand for a particular dish at all, but instead to “Breakfast.” Logical! Benign! Altogether A-OK! But then came the news on this dreary Monday morning. The “B” doesn’t stand for breakfast, nor does it stand for anything that you’d likely want to eat for breakfast, or—let’s be real here—at an IHOP at any time of day. It stands for BURGERS.
IHOP: We’re changing it to IHOB
Everyone: International House Of Breakfast isn’t bad
IHOB: BURGERS!!!! pic.twitter.com/iosPzknY6K
— IGZ (@igzrap) June 11, 2018
In truth, IHOP isn’t actually changing its name to IHOB; it’s simply adding burgers to its menu, and is using the name-change gimmick to advertise the addition. Still, the whole ordeal has gotten people fuming in all sorts of comical fashions. So naturally, we rounded up a few of our favorite Twitter reactions to the IHOB fiasco…
When you wake up and find out IHOP’s promotional team decided to change its name to IHOB with the “B†standing for burgers pic.twitter.com/a43O7ckyfU
— Dan LaMorte (@DanLaMorte) June 11, 2018
Well, IHOB seems like a really smart idea, since there are so few places to get burgers.
— Ron Marz (@ronmarz) June 11, 2018
Can’t wait to see the remastered cut of Man of Steel where Superman and the Kryptonians have been digitally altered to fight through an IHOb.
— David Neary (@DeusExCinema) June 11, 2018
https://twitter.com/Blockaid1/status/1006198838200291328
Me since the @IHOP/#IHOb announcement: pic.twitter.com/LZLQwpdfH5
— Sister Hilary Banks, BΔK (@soniamariesays) June 11, 2018
Every time I see an “IHOB†sign I’m going to assume I slipped into that other Earth from FRINGE.
— Mitch Gerads (@MitchGerads) June 11, 2018
Biggest surprise during E3, without a doubt: ihob?!?!?!?!?
— Bryan Intihar (@bryanintihar) June 11, 2018
Dear @IHOb
Changing from a proven business model and going in a new direction is a great idea.
Regards,
New Coke— the Cult of Mike (@elvisknievil) June 11, 2018
The "B" stands for… pic.twitter.com/Px6L9dtZiN
— Charles Lee (@Goofyfan_Chuck) June 11, 2018
You either die a hero, or live long enough to see yourself become IHOB
— Ahmed Baba (@AhmedBaba_) June 11, 2018
I don’t feel too good about this change @IHOb pic.twitter.com/VKjyEyQHCX
— Robert (@geesehaveteeth) June 11, 2018
Naturally, a few ‘net-savvy users utilized some old favorite memes to express their distaste for the new situation.
IHOP what is you doing? #ihop #IHOb pic.twitter.com/QvE2f5zWCy
— P-Fleegs (@PPFleegrr_87) June 11, 2018
IHOP JUST CHANGED IT'S NAME TO IHOB?!
THEY ARE FAMOUS FOR PANCAKES, MAN. PANCAKES! pic.twitter.com/CsmmKojpzw
— Josh Jordan (@NumbersMuncher) June 11, 2018
.@IHOb I want to be a fly on the wall at the marketing meetings pic.twitter.com/A4ghPDnObK
— Holly (@holly_gambrell) June 11, 2018
Even a few rival franchises got in the game with some shade…
Not really afraid of the burgers from a place that decided pancakes were too hard.
— Wendy's (@Wendys) June 11, 2018
We’re as serious about pancakes as @IHOb is about burgers https://t.co/IQ7J2TX47T
— Red Robin (@redrobinburgers) June 11, 2018
We do make some pretty delicious Crispers and Waffles but we didn't change our name to Waffle's.
— Chili's Grill & Bar (@Chilis) June 11, 2018
In fairness to IHOP, it’s always healthy to try new things. But of course, the people want what they want. And we imagine IHOP will be realizing before long what the people really want from its kitchen.
IHob: “Welcome to International House of Burgers, what can I get you?â€
Me: pic.twitter.com/qeWY9EXpOA
— Cloyd Rivers (@CloydRivers) June 11, 2018
Featured image: Cartoon Network
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