Bullying sucks — like really sucks. Over the years, being a nerd has gone from something that would get you pushed down, to, as Chris Hardwick puts it, a something that will allow you to rule the world. From Apple founder Steve Jobs to Marvel Studios head honcho Kevin Feige, the last couple decades have shown the populous at large that nerd-dom isn’t something to be shunned. However, that message never spreads as fast as we’d like it to. Even now, there are still folks all across the world that are pushed down every day for being even just a little different or expressing love for that which they hold dear. We want to change that – and know that you do too – and thanks to ThinkGeek, you can help do so for the rest of this month.

In partnership with Pacer.org, customers of ThinkGeek are being given the opportunity to purchase one of these nifty new Anti-Bullying Support Keychains:

All the proceeds from ThinkGeek’s sale of the accessory will go straight to Pacer in order to help curb the spread of bullying everywhere. So if ever there was a reason to add to your collection of pocket products, this is most certainly it. Bullying is something that needs to be put down faster than the threat of Loki’s invasion of Lower Manhattan in The Avengers, so do yourselves a favor and help us support this great cause for free thinking awesome people everywhere.