You love movie trailers, we love movie trailers, everyone loves movie trailers, but would you believe the marketing tactic used so often today was once nothing more than a few screen-grabs and a title card? Learn about that and more in this new video from Filmmaker IQ:

Now ain’t that nifty? There are many cases these days where some trailers actually end up being more thrilling than the film they are selling, but that didn’t happen overnight. It took a century of mastering the art of short-form storytelling to get trailers to the point they’re at today, and this history lesson is proof of that. For any movie buff, this video is completely fascinating and totally worth passing along to the world.

What’s your favorite movie trailer?

HT: The Film Stage