When are we going to stop obsessing over the unrealistic beauty standards we place upon men in Hollywood? It’s just not right. Why do the women get asked all the questions about character development and process while the men are stuck talking about their diet routine? It’s not OK, I tells ya! But that doesn’t stop it from happening, as it did at a recent UK junket for Avengers: Age of Ultron, where — yet again! — Mark Ruffalo’s diet and beauty routine were the only subject of conversation for the poor actor, while Scarlett Johansson got to really get her hands dirty (intellectually speaking) discussing the inner workings of Natasha Romanoff. Thanks a lot for continuing the madness, Cosmopolitan UK!

There’s a reason campaigns like Ask Him More exist, you know. Because this isn’t just an occasional thing, it’s an insidious, tedious reality of the entertainment industry. Men are, time and time again, forced to only discuss their bodies and looks.

So now it’s time to step up and take a stand. So we’re calling on you, Mark Ruffalo, to lead that march! Don’t just demand that men are afforded the same challenging, thought-provoking, intelligent questions as their female costars — take action. Because it starts with all of us. And sure, it might be a scary first step to take, but just image a world without this sickening double standard. Where everyone is just allowed to be and afforded the same respect when it comes to discussing their work. It starts with all of us taking a tiny step forward, Mark.

Are you ready to kick misandry out of the equation? Let’s hear it in the comments.

HT: The Daily Dot