There are two groups of people in the world: the first group are the unfortunate few who have never enjoyed a “shower beer,” which, in case you don’t know, is literally just a beer that you drink while taking a shower, and the second group are people who have experienced true nirvana. For reasons that are almost impossible to explain, shower beers are just the best. The absolute best.
And they are about to get even better.
That’s because the Swedish brewery PangPang has teamed up with the Snask Creative Agency to officially bring the world Shower Beer, a handmade “sweet but strong pale ale.” With it’s higher-than-average 10% alcohol content and smaller bottle size, Shower Beer is meant to maximize the shower drinking experience by giving you more punch in less volume, since steam, hot water, and various body cleaning liquids do not exactly make beer taste better.
We first learned about this very important contribution to mankind at Tasting Table, and the way they conditioned this beer for enjoying when you shampoo your hair is by making the size of the glass bottle only 16 centiliters (that works out to about 5.4 ounces), which is obviously much smaller than a normal beer.
Which means some of us will need to take three or four them into the shower with us.
But if you’re wondering what the hell you are supposed to do with only five ounces of beer, these are meant to be imbibed when you are pre-gaming, according to its creators. “It’s meant to kickstart your night in four sips in the shower,” says Snask. That is ideal for those of you that are always running late, because this way you can get yourself clean at the same time you start to get yourself plastered. (We’re just joking, don’t do anything stupid; drink responsibly, especially if you’re in a slippery place like a shower.)
Of course, despite how much I fully endorse improving the shower beer experience, and no matter how much I want need to get my hands on these, there’s one obvious, major problem with this product: it comes in a glass bottle. Taking glass into your hot, wet, soapy bathtub? That’s an amateur move, like something we’d expect from someone trying their first shower beer on New Year’s Eve.
Those worries didn’t stop the first batch from completely selling out immediately though (dang it), but don’t worry, a second batch is already being made (woohoo!), so keep your eye out for when those go on sale.
Although, now that mankind has worked towards making the already wonderful experience of a shower beer even better, we would really like someone to work on the “cold bathroom tile floor where we foolishly try to have one more drink at the end of the night” beer.
That is the beer we really need to improve.
Do you want to drink one of these beers while you’re rinsing off in the shower, or does the glass bottle get you all in a lather? Crack open a cold one and hop into our comments section below to tell us what you think.
Images: Snask Creative Agency
