From 1973 to 2006, legendary punk rock music venue CBGB was a staple of the New York city musical landscape, offering a stage and an audience for bands that couldn’t be heard anywhere else. From Television to The Police, from the Dead Boys to Blondie, CBGB helped launch a generation of musicians that rebelled against the mainstream, eschewing musical norms in favor of their rawer, more impassioned sound. Now, in 2013, the club gets the big screen treatment in the aptly-named CBGB, a sitcom-like time capsule of one of the most iconic music clubs in American musical history. To take you deeper into the world that was, I caught up with Joel David Moore who put on the iconic leather jacket, t-shirt, and torn jeans to step into the role of Joey Ramone.
NERDIST: So letâs talk about CBGB, man. First and foremost, what were your experiences with punk rock growing up? Did you consider yourself a punk? What kind of music were you into?
JOEL DAVID MOORE: You know, itâs funny â when this came around, Randy Miller, the director, and I knew each other for a few years; we had done another project together. Then we were meeting on a separate project that was supposed to go before this⦠[shouted off to the side] Rachel!! Rachel!!
Oh my god, thatâs so funnyâI just saw my ex-girlfriend go by. [laughs]
N: Really? [laughs]
JDM: Yeah, thatâs hilarious. Put that in the interview. OK, where were we? [chuckles] So when we were setting it up, I literally â he was like, âNow that Iâm seeing you in person again, there is something that I think that I want you to do. Youâre so tall and skinny, I had forgotten,â blah, blah, blah, âand you kind of remind me of this person.â And I was like, âWhat is it?â He said, âDo you know the Ramones? Itâs Joey Ramone.â
I was like, âDo I know the Ramones? Dude, that was my band growing up!â Because I grew up in a conservative home, and because I â they wouldnât let me have any t-shirts with skulls or crossbones â Iâm a skater kid, as we all were back then, and so because I couldnât wear anything with skulls or death or anything violent, then I was able to do this, because it was just four guysâ heads.
N: Right, right.
JDM: This outfit. It was literally just four dudesâ heads, and so my mom didnât know that they were part of the punk movement and everything, and so that was my first experience with punk. Now you have to remember that I grew up in Portland, Oregon, so the entire Nirvana, Soundgarden â that entire Seattle movement was going on at the same time. Well, for me it was the same time, because as a 12 year old kid, I donât know what is coming from New York and what is coming from Seattle.
N: Yeah.
JDM: But it was a really interesting way to see the decade between these two different movements, which were really part of the same punk rock movement. I mean, punk and punk rock â is there a difference, and what it was born into â the Nirvanas and everybody, all the people that came from Seattle. Thereâs a couple that came from Portland.
N: Thatâs great that you wound up playing one of the guys on your childhood t-shirt, though. When youâre playing an icon like this, it comes with certain fan expectations. Were you at all intimidated to be tackling a rock legend like this?
JDM: You know, I â when I got it, I had just finished this project called Grassroots, and Grassroots is a bio-pic that actually happened in Seattle, and a filmed version of a very interesting book, Zioncheck for President, but it was Stephen Gyllenhaal, and it was a political comedy. But it was a real book and I was playing a real person, so I had about a month to spend with this guy, Grant Cogswell, who is alive, and so â but also heâs not a notable public figure. So I could take what I got from him and then add whatever I needed to kind of develop that character into being what it was.
But with Joey, it was completely different. First of all, heâs not alive. Second of all, heâs a COMPLETELY notable public figure! And you canât bring â youâve got to just bring Joey â just Joey. And Joey was such an interesting character. He was such a unique, soft-spoken rock star, that was dogged and sharp-shouldered, and covering his face up with his hair and sunglasses and everything, and just didnât want to be in the limelight, which was surprising for that time, and I actually didnât ever notice about Joey. That he â that the rest of the group, the rest of the band, was a lot better than him at being social, quite frankly. [laughter] It was not something that he wanted to do. He started out as a drummer. They needed somebody to sing, and he could sing, and he couldnât sing and play drums because it was a nightmare, they were always arguing about everything.
N: Yeah, they weren’t exactly the Partridge Family.
JDM: So he was like, âFine! Iâll just go up there and I wonât play and Iâll just be up top,” and he started then to be their lead singer. And there were always issues for the band, which I think also led to his insecurities. Because here was a guy who probably already had a certain feeling about women and not being able to relate to them, because of the way he looked â heâs punked out, heâs 6â6â, skinny â and then somebody that he likes gets taken away from him and married by one of his other band members, and that right thereâthatâs by Johnnyâthat right there probably added a lot to him not â¦his insecurity and everything, and his feeling about life and about being a rock star. That one of the people in his band could literally do that to him.
N: I imagine thatâs pretty devastating, especially when youâre this sensitive soul to begin with, which is funny to think about, because when you think about the Ramones, you donât think about them as being particularly introspective.
JDM: Well, when youâre thinking about the Ramones, yeah â exactly.
N: So I imagine that you did a fair amount of research â it certainly sounds like youâre well versed on the ins and outs. Did you read stuff like Please Kill Me or just lots of interviews and archival footage?
JDM: Yeah, I read a bunch of different articles, a bunch of different novels, things on the internet, and I also watched documentaries, because the most important thing was that we were actually getting the essence of these guys. And in getting the essence, you have to get the look down, you have to â it was such a comfort once we could get into the leather jacket, the jeans, and the long hair wig, and the rose glasses, the circle glasses. When you got into all of these things that I had been watching for a long time, it took a lot of the pressure off, because I was like â look, I can fuck up on getting the accent right, or whatever it is, but Iâm already selling to an audience, Iâm about 75% there just by dressing me up, because of how it looks. So Iâve just got to work on the other 25%, and that kind of made things a bit easier.
N: Nice, nice. Taking more of the macro view about the story and the film as a whole, why do you think that this story, the story of CBGB and Hilly Kristal, is an important story to be told?
JDM: For a lot of different reasons. I think we donât have anything like it these days, and I donât know that weâre going to have anything again, because now the social movement has just completely destroyed the value of being able to have a punk â have a unique movement come out of grassroots-type scenarios. And you would say that we still do have musical movements, or even protest movements, with all the big 99% protest movements. It was â theyâre different, because all these are social media based now. Theyâre all growing from a society that now thrives on social media.
Back in the day, they didnât rely on anything. They relied on people showing up, and then word of mouth, and some posters, and graffiti, and things that we donât use anymore. We kind of use word of mouth, but itâs really not â weâre the social media generation, and thatâs how everything is going to work.
N: I think that is a point well taken. That brings me to my last question for you. Grassroots has a different meaning these days, in terms of how people are mobilized, how theyâre organized. And then there’s the death of CBGB and being replaced by a John Varvatos store, or whatever the hell is there nowâ¦
JDM: â¦which is a perfect example of how everything goes.
N: Yeah. Exactly.
JDM: Weâre literally talking about a day where the government is shut down, and weâre listening to a president, where however you feel about the government being shut down, weâre hearing the president talk about social media, and the internet, and the ways that the country is signing up for things, signing up for Obamacare â we are of the generation that understands who we are, at least. Everything is going to the internet, and to social media, and our leadership is going that way, and everything is involved, and there canât really be a movement, a unique movement like that, because of the way that outreach works at this point.
N: Yeah. So my last question for you then: Is punk well and truly dead?
JDM: Is punk dead?
N: Yeah. Thatâs been a refrain for a long time now.
JDM: No, youâve got garage bands like the Strokes â you have bands that are out there that serve the same character and feeling and genre that punk had, but you know, thatâd kind of be like saying that hip-hop is dead because the beats donât sound at all the same as when they were around in the late ’70s with the Sugar Hill Gang.
Itâs not really that itâs dead, itâs that I donât think they call it âpunkâ â in fact, thatâs a very interesting point that I just figured out. Back in the day, you had rap. And then people started to be influenced by different things, whether itâs R&B, or whether itâs actually playing live instruments and everything, and then they called it a different word â itâs hip-hop.
N: Yeah.
JDM: It all fits. Theyâre still rapping. So punk movement has become garage, has become â I mean, I think there are still people that would consider themselves in the punk genre, and punk rockers. I donât think that it will ever be â again, there was something unique about CBGB and that punk movement back in the day, and I was just with John [Holmstrom], the creator of Punk magazine, this afternoon, and he was able to be on set with us as well, and even having that magazine start â itâs the chicken and egg scenario, did Punk magazine start punk, or did punk rock or punk music start the magazine? I think they were probably lending to each other, and there was something so creative and artistic about that, and thatâs whatâs so beautiful about CBGB, just to do my little plug â that CBGB isnât following the story of the Ramones. Itâs not following the Blondie story. Itâs not following the Dead Boys â itâs following a guy that nobodyâs heard of â Hilly.
And Randy chose that because he was the glue of everything that was going on at CBGB. He was the one who formed it, he bore a child to try to actually make country and blues and bluegrass. But it becameâthe child that he actually bared was punk, and it became something else, and because he enjoyed music, and tried unsuccessfully for so long to start clubs, and finally had something going on and really wanted to give music a chance, and the ability for young, creative people to have a place to be creative. And sometimes youâd have somebody go up there and read a poem before they started going. It was a multi-platform idea, but it really was the beginning of punk as a movement, and probably the end of it, quite honestly, if weâre going to talk about â punk could still be alive, but that was the end of the punk movement.
N: I think that it was a very smart decision to focus on Hilly, and itâs a really interesting angle to take on the punk movement, and one that we havenât seen before. I enjoyed the film, and thank you again for talking to me today, man â I really appreciate it.
JDM: Absolutely, Dan! Good to talk to ya!
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CBGB is in theaters everywhere on October 11. Are you excited for the film? Who was your favorite group to play the legendary club? Let us know in the comments below!
Iggy Pop. Those travel commercials playing Lust for Life still cracks me up.