In 2014, John Wick brought Keanu Reeves back into the action realm as the titular assassin who lived in a world very much like our own, but with a few key differences. For starters, Wick and his fellow assassins in the film appeared to adhere to their own code and subculture. Now, the new viral site for John Wick: Chapter 2 is taking that idea even further by giving the assassins their own lifestyle magazine!
Via The Daily Dot, the website for Continental Quarterly has been revealed as the in-universe official magazine of the Continental, the hotel used by many assassins in the first John Wick film. It’s a pretty overt GQ parody, with advertised features including a comparison between getaway vehicles ’69 Mustang Mach 1 and the ’70 Chevelle SS, a “killer workout routine,” an article about dogs, and of course, an interview with the man himself, John Wick.
At the moment, only a letter from the editor of of Continental Quarterly appears on the website, but it’s a pretty amusing rundown on what the online magazine will offer before the sequel hits theaters on Friday, February 10.
“When most people think of the word ‘Assassin,’ they picture a faceless animal, with no regard for the finer things in life. But we know better. We know the trade is among the most refined in the world today, our discerning members demand the finest in tailors and fashion designers. They drink at lounges with extensive spirits lists and master sommeliers. They are the best at what they do, and they know they deserve nothing less.”
The editor went on to promise “a range of articles on subjects of interest to top assassins and those who hire them,” and specifically mentioned the upcoming interview with John Wick as a key feature. We can’t wait to read what comes next from this site, although we have to wonder if this is a complimentary magazine for guests of the Continental Hotel. Since gold coins appear to be the main currency among assassins, this would be an expensive read if it wasn’t free!
What do you think about John Wick: Chapter 2‘s viral site? Let us know in the comment section below!
Images:Â Summit Entertainment
